Loco4Localsmedia.com
Skip to main content
Local Business Partnerships

East of 1 Surf Apparel x Loco4Locals

East of 1 Surf Apparel x Loco4Locals

East of 1 is a homegrown, surf-inspired apparel brand based on Florida’s Treasure Coast, capturing the essence of salt air and sea breezes when you’re east of US‑1. With buttery-soft tees, hoodies, hats, and coastal accessories, their laid-back vibe fits perfectly with Florida beach life—from sunrise sessions to bonfire nights.

But East of 1 is more than just gear — it’s a lifestyle rooted in community and surf culture.

This past season, Loco4Locals (aka Locoboy Martinez) proudly backed the brand by helping share the East of 1 story through social media outreach and personal support.

  • On the Ground: Repping East of 1 at surf gatherings and beach pop-ups, connecting the brand with real locals.

  • Content Creation: Capturing the vibe with photos, stories, and videos that reflect the East of 1 lifestyle.

  • Promotion: Spreading the word through social media, building hype, and bringing new eyes to the brand.

Loco4Locals will continue to ride the same wave with East of 1 — celebrating the coast, uplifting the community, and keeping surf culture strong. Together, they’re riding a wave that’s all about local pride, authentic connection, and real-deal Florida stoke.